Epsy provides insightful and fully practical plan
for marketing and social action

Fields of expertise

• Innovation - specific studies on innovation, concept research, brand territory extension, brand strategy design
• Relational marketing - specific studies on CRM and on loyalty programmes, concept research, CRM mix development

Strategic and operational studies

• Attitudes and Usages (A&U) studies
• Product/Brand territory and extension
• Mix optimisation, concept or product tests
• Simulated test market and market potential
• Specific studies on mix elements (packaging, ergonomics, price, name, range)

Communication

• Communication territory and extension, communication line research
• Ad copy pre-testing, ad campaign evaluation (qualitative and quantitative)
• Print copy pre-testing and readership study

Satisfaction

• Consumer profile mapping, consumers/target segmentation

Internal corporate social and organisational studies

• Social climate, management, motivation, organization, professional mobility, internal communication (newspaper and other employee-oriented medias)
• Social and organisational benchmarking
• Consulting in managing relationships and negotiations with unions

Organization

• Accompanying social changes, development in organization processes, innovation and social transformation
• Quality -and customer- oriented organizations (sales force auditing)
• Corporate management structure analysis, empowerment system implementation
• Appraisal criteria review