• Epsy provides insightful and fully practical plan
    for marketing and social action

  • Our guiding principles

    1

    To offer you innovative, unique and creative tools
    to respond to the ever-changing markets, consumers and businesses

    2

    To anticipate changes
    in both external and internal environments that will inevitably impact the organization in order to develop proactive policies accordingly

    3

    To commit ourselves to pragmatic strategic recommendations and operative action plans

  • Our know-how

    Marketing

     

    Fields of expertise

    • Innovation - specific studies on innovation, concept research, brand territory extension, brand strategy design
    • Relational marketing - specific studies on CRM and on loyalty programmes, concept research, CRM mix development

    Strategic and operational studies

    • Attitudes and Usages (A&U) studies
    • Product/Brand territory and extension
    • Mix optimisation, concept or product tests
    • Simulated test market and market potential
    • Specific studies on mix elements (packaging, ergonomics, price, name, range)

    Communication

    • Communication territory and extension, communication line research
    • Ad copy pre-testing, ad campaign evaluation (qualitative and quantitative)
    • Print copy pre-testing and readership study

    Satisfaction

    • Consumer profile mapping, consumers/target segmentation

    Social & Organization

      

    Internal corporate social and organisational studies

    • Social climate, management, motivation, organization, professional mobility, internal communication (newspaper and other employee-oriented medias)
    • Social and organisational benchmarking
    • Consulting in managing relationships and negotiations with unions

    Organization

    • Accompanying social changes, development in organization processes, innovation and social transformation
    • Quality -and customer- oriented organizations (sales force auditing)
    • Corporate management structure analysis, empowerment system implementation
    • Appraisal criteria review
  • Contact

    +33 1 47 61 85 85

     

    EPSY

    198, avenue de Verdun

    92130 Issy les Moulineaux

     

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Imprint

Responsible for content : Philippe Christau
Owner
Epsy Dcm
RCS NANTERRE B 348 668 211
198, av de Verdun
92130 Issy les Moulineaux
Tél. : +33 1 47 61 85 85
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